A bit more concentration, one extra push in practice, a consistent second effort for a tiny additional gain.
He didn't ask his players to be something other than they were - he asked them to improve their best an inch at a time.
He knew inches add up, in life as in sports.
In life as in football, it is often the little things that count: going to meetings when we feel like staying home, or speaking our minds, no matter how insignificant our opinion may seem. When we feel like simply hiding - inches make the difference.
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